Top Ten & Hayashi Italia Online Store - Privacy policy

The processing of personal information

This privacy policy describes personal data collected or generated (processed) when using Top Ten & Hayashi Italia websites ("Sites") and Top Ten & Hayashi Italia applications for mobile phones ("Apps"). It also explains how personal data are collected, shared and protected, which are the your available choices about personal data and how to contact us.

WHO is the holder of the processing of personal data?

The company Top Ten & Hayashi Italia is the owner of the processing of personal data and will depend on how it will interact with the Top Ten & Hayashi Italia Sites and Apps. In this privacy policy the company will be referred to as "Top Ten & Hayashi Italia", "our", "we" or "us".

WHAT personal data are collected and WHEN?

Some personal data may be requested in order to provide the requested products or services. For example, when you make purchases, when you contact our consumer services, when you request to receive communications, when you create an account, when you participate in our events or competitions, or when you use our Sites or our Apps.
This personal data includes:

  1. 1. Contact details including name, e-mail, phone number and shipping, shipping address and billing information
  2. 2. Login and account information, including screen name, password and unique user ID
  3. 3. Personal data including sex, birthplace, date of birth and purchase history
  4. 4. Information on how to pay or credit card
  5. 5. Images, photos and videos
  6. 6. Data relating to physical characteristics, including weight, height and sizes (such as shoe size or clothing size)
  7. 7. Data relating to physical activity provided by the user or generated through our Sites or Apps
  8. 8. Personal preferences including your wish list as well as preferences on marketing and cookies.

We also collect additional personal data in order to develop certain functionalities within our Sites and Apps. For example, we request access to the location data of the phone and your contacts in order to allow you to interact with your friends, or social network credentials to be able to directly publish content from an app to the social network. This personal data includes:
  1. 1. Motion data detected by the device accelerometer
  2. 2. Photos, audio, contacts and calendar information
  3. 3. Information on social networks, including credentials and any information from your public posts on Top Ten & Hayashi Italia or communications with us.

At the time of interaction with our Sites and Apps, some data is automatically collected by your devices or browsers. These data include:
  1. 1. Device ID, call status, network access, memory information and battery information
  2. 2. Cookie, indirizzi IP, intestazioni dei referrer, dati che identificano il browser e la versione in uso, web beacons e tags.

INSTRUMENTS for the management of personal data that are collected

At the time of use of our Apps and our Sites, we will promptly notify or request consent for certain practices. For example, we will request consent to use your location and send push notifications. Consent may be obtained through the Apps or Sites or by using the standard permissions available on your devices. In many cases, the browser or mobile platform will provide additional tools to control when the device collects or shares certain categories of personal data. For example, your mobile device or browser may offer tools that will allow you to manage cookie usage or location sharing. We invite you to familiarize yourself with and use all the tools available on the various devices.

WHY and HOW personal data are used

We use personal data in the following ways:

  1. 1. To guarantee the best functionality of the Sites, Apps and Services that are required:

  2. 2. When our Sites and Apps are used, we will use personal data to provide the requested product or service. For example, if you make a purchase on, or take part in an event or a promotion, we will use the information that is provided to communicate with you regarding the purchase, the event or the promotion. If you contact our consumer services, we will use certain information about you, such as information for delivery or payment methods, or information about the product that was purchased in order to help you solve a problem or answer to a question.

  3. 3. In many cases, to use particular features of our Sites and Apps you may need to provide to Top Ten & Hayashi Italia additional data or consent to use certain data in a certain way. For example, to share content on social media, you may be required to provide the credentials of the relevant account to log in.

  4. 4. To communicate information about our products, services, events and for other promotional purposes

  5. 5. After obtaining your consent, we will send marketing communications and news about products, services, events and other promotions of Top Ten & Hayashi Italia. This consent may be revoked at any time. 

  6. 6. If you are already a customer of Top Ten & Hayashi Italia (for example, if you placed an order with us), we may use contact details provided at the time of purchase to send marketing communications about similar Top Ten & Hayashi Italia products or services where this is permitted by applicable law (unless you have chosen not to receive such communications). In other cases, consent will be required to send Top Ten & Hayashi Italia marketing information. We may also use the information provided and information relating to other Top Ten & Hayashi Italia products or services, such as the use of the Sites and Apps of Top Ten & Hayashi Italia, visits or purchases made in stores Top Ten & Hayashi Italia, participation in Top Ten & Hayashi Italia events and competitions - to customize communications on products and services that may interest to you.

  7. 7. To carry out, improve and maintain our activities, products and services

  8. 8. We will use the data provided to manage our business. For example, when making a purchase, we will use this information for accounting, auditing and other internal functions. We may use personal information about how we use our products and services to improve your experience with Top Ten & Hayashi Italia and help you diagnose technical and service issues and to better manage our Sites and Apps.

  9. 9. To guarantee our rights, property or security

  10. 10. We may also use personal data in connection with the use of our Sites and Apps to prevent or detect fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, government requests or fulfill applicable law.

  11. 11. For general research and analysis purposes

  12. 12. We use data on how our visitors use our Sites, Apps and services to understand customer behavior or preferences. For example, we can use information on how visitors to search and find products to understand what are the best ways to organize and show products in our stores.

  13. 13. Other purposes
    We may also use personal data in other ways, and, at the time of collection, we will give specific notice and request consent if necessary.

  14. 14. Legal reasons
    We process personal data in the terms provided by law depending on the type of interaction with our Sites and Apps.
    When you purchase Top Ten & Hayashi Italia products from our Sites and Apps, personal data is necessary to enable us to fulfill the contract we have entered into with you. For example, payment and contact details are necessary to proceed with the delivery of the order.
    When using our Apps, we use the consent for the processing and for purposes limited to the purpose of fulfilling the contract that we have entered into with you (for example, for purchases from the App).
    For legal reasons, such as our legitimate business interests, to fulfill legal obligations, or to protect your vital interests. 

SHARING of personal data

  1. Sharing made by Top Ten & Hayashi Italia
  2. Top Ten & Hayashi Italia share your personal information with:

    1. 1. Companies belonging to the group Top Ten & Hayashi Italia for the purposes and conditions described above.

    2. 2. Service providers who process personal data on behalf of Top Ten & Hayashi Italia, for example to process credit card and payment data, shipments and deliveries, hosts, to manage data, for sending e-mails, for research and analysis, to manage product promotions, as well as administer certain services. When we use third-party service providers, we enter into agreements that require them to take appropriate technical and organizational measures for the protection of personal data.

    3. 3. Other third parties to the extent necessary to: (i) comply with a government request, court order, or to comply with applicable laws; (ii) to prevent illegal use of our Sites and Apps or violations of the terms and conditions of use of the Sites or Apps or our internal policies; (iii) defend against third party claims; and (iv) facilitate fraud prevention or investigation (e.g. counterfeiting).

    4. 4. Other third parties, where consent has been issued.

  3. We may also transfer the personal data that we have in the case of sale or transfer in whole or in part of our business or our assets (even in the case of reorganization, spin-off, dissolution or liquidation).

  4. Your sharing
  5. When using certain social features on our Sites or Apps, you can create a public profile that can include information such as the name, profile picture and hometown. You can also share content with friends or with the public, including activity information Top Ten & Hayashi Italia. We invite you to use the tools we provide for managing Top Ten & Hayashi Italia social sharing of to check what information is made available through the Top Ten & Hayashi Italia social features.

PROTECTION and MANAGEMENT of personal data

  1. Encryption and security
  2. We use a variety of technical and organizational security measures, including encryption and authentication tools, to maintain the security of personal data.

  3. International transfers of personal data 
  4. The personal data we collect (or process) in the context of our Sites and Apps will be stored in the United States and other countries. Some of the recipients of data with which Top Ten & Hayashi Italia shares your personal information may be located in countries other than the country where your personal data was originally collected. The laws of those countries may not provide the same level of data protection as the country in which you initially provided your data. However, when we transfer personal data to recipients from other countries, including the United States, we protect such personal information as described in this privacy policy and in accordance with applicable law.
  5. We take measures to comply with the legal requirements applicable to the transfer of personal data to recipients located in countries outside the EEA or Switzerland that do not provide an adequate level of data protection. We use various measures to ensure that personal data transferred to these countries are adequately protected under the data protection provisions; this includes the signing of European Union Contractual Clauses, verification that the recipient has adopted Corporate Binding Rules or adheres to the EU-US Privacy Shield (Privacy Shield). For data transferred within Top Ten & Hayashi Italia, we use an intra-group data transfer agreement. Retention of personal data: we store personal data for the time necessary for the purposes indicated in this privacy policy (unless otherwise provided by law). In general, this means that we will keep personal information for as long as you have a Top Ten & Hayashi Italia account. Personal data relating to the purchase of products are stored for longer to fulfill legal obligations (for example those provided for by the tax and sales regulations and for the purposes of the guarantee).

RIGHTS relating to personal data

You have the right to request: (i) access to your personal data; (ii) an electronic copy of personal data (portability); (iii) the correction of personal data if incomplete or inaccurate; or (iii) the deletion or limitation of personal data in certain circumstances required by applicable law. These rights are not absolute. If we have obtained consent for the processing of personal data, you have the right to withdraw your consent at any time. If you wish to request a copy of your personal data or exercise any of your rights, please contact us at

  1. Opt-out for direct marketing
  2. If you have a Top Ten & Hayashi Italia account you can oppose the receipt of marketing communications by changing your preferences in the "view and edit my profile" section of our Sites. The opt-out can also be exercised for the modification of registrations via e-mail or SMS by clicking the link to cancel the subscription or by following the instructions for the opt-out included in the message. Alternatively, you can contact us by writing to the e-mail address

COOKIES and Pixel Tags

Top Ten & Hayashi Italia collects and records information from your browser when you use our Sites, which may also include personal data. We use a variety of methods, such as cookies and pixel tags, to collect this information, which may include among others: (i) IP address; (ii) unique cookie identifier, information about cookies and information about the fact that the device has software to access certain features; (iii) unique device identifier and type of device; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) websites previously visited; (viii) information on your interaction with our Sites, such as clicks made, purchases and preferences indicated; and (ix) access times and reference URLs.

Third parties can also collect information from the Sites through cookies, third-party plug-ins and widgets. The third parties collect the data directly from your web browser and the processing and processing of this data is subject to the respective privacy policies.

We use cookies and pixel tags to monitor the use of the Sites by our customers and to understand their preferences (such as the choices of the country and language). This allows us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data related to site traffic and interaction on the site, to identify trends and obtain statistics so you can always improve our sites. There are essentially three categories of cookies used on our sites :

  1. 1. Functional: these cookies are necessary for the basic functionality of the Site and are therefore always enabled. These include cookies that allow users to remember when browsing the site in a single session or, if required, from one session to another. They help to make the shopping cart and payment process formation possible, as well as providing assistance for security issues and regulatory compliance.

  2. 2. Performance: these cookies allow us to improve the functionality of our Sites by monitoring their use. In some cases, these cookies improve the processing speed of requests and allow you to store the preferences of the selected site. Refusing these cookies can lead to poorly specific indications and to a slower functioning of the site.

  3. 3. Social media and advertising: cookies related to social media offer the ability to connect to social networks and share content on our sites through social media. The advertising cookies (third-party) collect information to help better adapt the advertising to your interests, both inside and outside our sites. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in advertising of no interest to you or the inability to connect effectively with Facebook, Twitter or other social networks and / or to share content on social media.

For a complete and updated summary of all third parties that access the web browser (through Top Ten & Hayashi Italia Sites or others), we recommend installing a specially designed plug-in web browser. You can also choose to have the computer send a warning every time a cookie is sent, or you can choose to disable all cookies. You can do it in the browser settings on each browser and device that is used. Each browser is partly different, so you will have to consult the browser's help menu to know the correct way to change cookies. If you disable cookies, you may not have access to many features that make our Sites and Apps more efficient and some of our services will not work properly.

USE OF Top Ten & Hayashi Italia Sites and apps with third-party products and services

Our Sites and Apps allow you to interact with a wide variety of other digital products and services. For example, our Sites and Apps can be integrated with third-party devices to track activities, with social networks, with streaming music services and other digital services.

If you choose to connect your Top Ten & Hayashi Italia account to a third-party device or account, your rights with regard to the processing of personal data on third-party platforms will be governed by the respective privacy policies. For example, if you choose to share your Top Ten & Hayashi Italia business on social media platforms, it will be the policies of those platforms to regulate the data collected there.

Our Sites and Apps may provide links to other websites and apps (from third parties) for your convenience or information. Linked Sites and Apps have their own privacy policies or information, which we strongly recommend reviewing. To the extent that any linked websites or apps are not owned by us or are not controlled by us, we are not responsible for their content or for the use of websites or apps or for the privacy policies of such websites or app.

CHANGES to our privacy policy

The applicable law and our practices change over time. If we decide to update our privacy policy, we will post the changes on our Sites and Apps. If we change the way we process personal data, we will provide notice, or where required by law, consent will be required before implementing these changes. We strongly recommend that you read our Policy and stay informed about our policies. The privacy policy was last amended in May 2018.


We welcome questions, comments and concerns about our privacy policy and our privacy practices.
If you wish to provide feedback or if you have any questions or concerns or wish to exercise your personal data rights, please contact please contact our Data Protection Manager
The contact of our Data Protection Manager is
The privacy complaints will be evaluated in order to solve the problem in a timely and effective manner. You also have the right to file a complaint with the Guarantor Authority of your country of residence.